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prima
Juice box drink: I have a sandwich, apple and prima for lunch today.
Contributor's comments: Prima was a popular brand of juice box drinks that came in 250ml or 1 litre boxes. Prima was available in the early 80's, I don't know whether they still exist today. I don't know whether the word prima ever referred to juice boxes in general, or just to that particular brand of juice box.
Contributor's comments: If you've ever been at a national gathering of kids (eg a Jamboree) you will encounter any number of minor wars over terms such as "Fruit Box," or as they say in other states, "Poppers" or "Primas" (Victoria, if I recall correctly).
Contributor's comments: In QLD, these are referred to as a Poppa and in SA a fruit box.